Last updated: May 2026 — James Whitfield, Black Athena
Last Updated: January 1, 2026
This Privacy Policy describes how Black Athena, operated by James Whitfield and accessible at black-athena.com, collects, uses, stores, and protects personal information obtained from visitors to our website. By using black-athena.com, you acknowledge and agree to the practices described in this policy. This policy applies to all users accessing our site from the United Kingdom and internationally.
Black Athena is a gambling and casino review website providing independent editorial coverage of betting platforms, bonuses, and industry news. The website is owned and operated by James Whitfield. For all privacy-related enquiries, James Whitfield serves as the responsible data controller for black-athena.com.
When you visit black-athena.com, we may collect the following categories of personal and non-personal data:
We do not knowingly collect sensitive personal data such as financial details, government identification numbers, or health information through black-athena.com.
Black Athena uses the information collected for the following legitimate purposes:
black-athena.com uses cookies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device. We use the following types:
You may disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the performance or functionality of black-athena.com.
black-athena.com contains links to third-party betting and casino websites. When you click such links, you will be directed to external platforms governed by their own privacy policies. Black Athena does not control and is not responsible for the data practices of any third-party site. We encourage all users to review the privacy policies of any external website before providing personal information.
We participate in affiliate programmes and may earn a commission when users register through links on black-athena.com. Affiliate tracking may involve cookies placed by partner platforms.
We use Google Analytics and similar services to monitor site performance and understand how visitors interact with black-athena.com. These services may collect anonymised usage data and transmit it to servers outside the United Kingdom. Google's data practices are governed by Google's own privacy policy, available at google.com/privacy.
As a user located in the United Kingdom or European Economic Area, you hold the following rights regarding your personal data:
Black Athena retains personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Contact enquiries are typically retained for no longer than twelve months unless ongoing correspondence necessitates a longer period.
black-athena.com is intended exclusively for individuals aged 18 and over. We do not knowingly collect personal information from minors. If you believe a minor has submitted personal data to our site, please contact us immediately so we can take appropriate action.
Black Athena reserves the right to update this Privacy Policy at any time. Changes will be published on this page with an updated effective date. Continued use of black-athena.com following any revisions constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data on black-athena.com, please contact the responsible person directly:
James Whitfield is committed to addressing all privacy-related enquiries promptly and in accordance with applicable United Kingdom data protection legislation.